About The Sierra Agency

So, why did we start the Sierra Agency? Just like you, we are entrepreneurs at heart and also wanted to build something that brings value while using our strengths and interests.

We approach our business with a creative spirit, interested in innovation and trying new things, but relying on tried-and-true strategies that bring value to our clients.

The Sierra Agency was created to help tech startups with their go-to-market strategy through copywriting. Copywriting could include building out sales pages on your website, email marketing to build leads for your upcoming launch, lead magnets, and much more!

Together, we bring the following to the table: 10 years of project management experience, 4 years of public relations writing experience, 3 years of email marketing experience, 8 years of tech industry experience, and 2 years of social media management experience.

Check out our services to see how we can help your business!

Meet the Team

Madison Giddens

Copywriting & Founder

Hey y'all!

While living in the San Francisco Bay Area working in high tech, I became inspired. No, it wasn't the free snacks that fueled me, but a love for writing and bringing the voices of entrepreneurs to life!

I was surrounded by the smartest people in my day job, and the most ambitious entrepreneurs after hours. It was only a matter of time before that energy propelled me to create the Sierra Agency for the promotion of brands I believe in wholeheartedly.

A few facts:

I'm originally from Atlanta, Georgia, but have been in the Bay Area for 3 years - time flies!
I have a degree in Public Relations - making the transition to copywriting was only natural.
I'm intrigued by the new marketing tactics used in business today - with the upcoming Web 3.0 world and the Metaverse, it's important to begin thinking about how your brand will play a role in this new space. We can help with that!
I've been in the tech industry for 6 years and have experience working with small tech startups -- this work is super fulfilling!

Leon Jansen van Rensburg

Finance Manager

Howzit going?

I’m originally from South Africa, but I’ve been living in the Bay Area for the past 5 years.

Here at the Sierra Agency, I focus on financials and all administrative aspects of the business. Basically, Madison is the right brain creative type, while I’m more left brain and focus on analytical pieces of running the business.

I’ve been in the construction industry for high tech clients over the past five years and have worked on some pretty cool projects.

A few facts:

I’m interested in all things engineering – robots, cars, planes, new mechanical inventions, you name it. My passion right now is designing 3D printed items that make my life easier or are just plain fun.
On the social side, I love impressing friends and family on weekends with my grilling talent – or so I think!
I’m from a family of entrepreneurs and have always known I’d one day start my own business - enter the Sierra Agency!